Trying to predict the future is the fool’s errand. However, by collecting data & finding the latest trends, we will make pretty most informed projections for our future of eCommerce growth of the fashion industry. Let us begin by looking at some shifts in consumer behavior, which can drive the next years of this eCommerce industry.

ML Creates Personalized Experience

In the e-commerce world, shoppers need a personalized experience. Around 91% of the consumers will possibly shop with the brands, which recognize, remember, and offer the most relevant offers & product suggestions. Actually, when the online stores personalize this experience, around 87% of the shoppers said that they generally tend to shop more, as per the survey

Instead of manually analyzing the customer information, the data analysts use artificial intelligence & machine learning methods to compile this data & create the customer profiles. The analysts make use of these profiles & insights (with help of AI) for delivering the most personalized recommendations & relevant content, which are based on the intelligent algorithm. The businesses that use smart personalization in the eCommerce growth will expect a profit increase of 15% by the year 2020.

Even though AI handles most of these analytical processes, the market research analysts will apply their insights & understanding of the consumer behavior for making the right recommendations & spearhead continued optimization of e-commerce.

High In Direct Sales 

With this type of quick growth in the demands stores online are experiencing, it was predicted that online sales may account for over 16.1% of the whole retail sales. However, as the current pandemic & resulting lockdown has helped the e-commerce shops to appear as the saviors for the people’s essential requirements, presently such projection will be some times more.

With online retail showing growth & profitability, the increasing number of product brands now are trying hard to take an opportunity of selling the products straight to the customers in place of relying on multi-brand stores. It will expand an overall e-commerce segment creating higher opportunities for direct retail and consumers.

The 3 key benefits, which have become the impetus for direct sales to the customers include finding the direct customer relationships, letting personalization in the products & services to satisfy the customers, and thus increasing sales & collecting the direct customer information for better decision making.

Customer Data & Analytics Improve the Marketing Tactics

Stores online might not have retail clerks and dressing rooms, however, they will recommend the products based on the customers’ interests, choices, style as well as preferences by using data. Future of the online shopping generally relies on capturing the patterns of various shopping behavior of the customers. This allows a brand to create the most strategic costing, advertising, as well as cross-promotions on an individual basis & based on widespread trends. For instance, the brand might run their social media ads at peak hours, promote their items, which are bought quite often together, and show the ad for a specific item the consumer has seen before.

The business professionals that are trained in the market research analysis have processed the customer data & uncover certain insights through various tools. Analysts make use of data for conducting product research, identifying items that are selling or how much customers may pay. The product development that what products to sell or how to position it is totally data-driven

Progressive Web Pages & Accelerated Mobile Pages 

The majority of the e-commerce sales now are happening on the smartphone and thus digital commerce is gradually becoming a prima facie of the online stores. However, maintaining the native e-commerce application with the fully-fledged e-commerce store is tough and costly. It is where the emerging solutions such as Progressive Web App & Accelerated Mobile Pages have come as credible alternatives to native mobile applications & traditional site-based storefronts.

The progressive web application is a website with plenty of features that are common to mobile applications. It will be saved on your mobile screen for instant access & loaded instantly. PWAs may access the native device features easily for better performance & allow offline access to the contents via local caching.